Choices...Choices....And Some More Choices.


Last week's post was all about choices. This week is all about...choices as well!! I guess that's what makes business and marketing so interesting. With so many choices and options out there, there are countless possibilities of what to do. Some business are more successful than others because they made better and smarter choices. Those business who did not do so well can restart and try new combinations to in order to produce a better outcome.  

The biggest thing I learned this week was that there are a TON of factors that go into choosing a site builder and a web host. There are sooo many options out there with different prices, benefits, and contract lengths. The key is finding the right one for you and your business. What's right for one business may not be right for another. But with countless site builders and web hosts to choose from, there is always something out there for everyone. Research on your part is vital so that you are well informed when making decisions. Not being too hasty is wise so that you don't rush into something you are not ready to commit to yet. Often times different hosts and site builders are so good at advertising; they make you feel that you are getting the best deal if you choose them. Rather than trusting just their word for it, go and learn what exactly you are signing yourself up for. If it meets all you needs and seems like the best option, then go for it! If not, no stress! There is plenty more to choose from :) 

Comments

Post a Comment

Popular posts from this blog

Ranking, Linking & Google Analytics

 This week has such an enlightening week! It was very interesting to learn how to improve my SEO and how to best connect with others and link building. The key is figuring out what would be most effective for you business and industry and reaching out to businesses, influencers, individuals, using social media, and building relationships. But the thing that really stuck out to me this week was Google Analytics and how to use this tool effectively.  I honestly didn't realize how much there was on Google Analytics. They literally analyze everything imaginable. This whole semester, I didn't really take advantage of that mainly because I didn't know about it and didn't take the time to explore it more in depth. After doing the prep work this week, I loved seeing the different reports and different statistics that were offered and how to use this information effectively. This will help me as I continue to grow my business and as I go out into the workforce. I am excited to u...
Read more

Ad Performance

 Alright so I have my business up and running. All of the legal work taken care of. The site is built and user friendly. My products are ready to be purchased. But now is the time to find the customers. I have spent quite a bit of time this week working on and adjusting my ads in order to perform the best they possibly can. Here are a few things that I've done thus far... I have worked on making my keywords, ads, and landing pages all connect.  I got rid of keywords that have no clicks and are showing little to no success (though it is early on in my campaign and most of my keywords don't have high numbers yet).  I am testing out multiple ads to see which ones are the most successful.  I check google ads and analytics regularly (usually daily) so I can see where I can improve and what is working well.  I know there is still so much more to do in order to optimize my ads performance. These next couple of weeks will be interesting to see what works and what doesn'...
Read more

Apples and Oranges

Okay I'm going to be completely honest by saying that I had no idea there were soooo many decisions to be made when starting a business. I mean I understood there was a lot...I just didn't understand what A LOT actually meant! And with all of these decisions comes many options to choose from. So let's just say that if you're an indecisive person, this isn't your field of work!! Something we talked a lot about in class this week was wholesale distributors (basically person or company who sells stuff at a low price in large quantities to retailers). These are a vital part of starting not all but many online business and of course, there are many wholesale distributors out there! The important thing is not picking the best one out there because the internet tells you it's the best, but rather doing your own research and digging around to find the best one out there for YOU and YOUR product! Understanding things like the wholesaler's distribution channel, policy...
Read more