Business Be 4 Pleasure

 This week has such an enlightening week! It was very interesting to learn how to improve my SEO and how to best connect with others and link building. The key is figuring out what would be most effective for you business and industry and reaching out to businesses, influencers, individuals, using social media, and building relationships. But the thing that really stuck out to me this week was Google Analytics and how to use this tool effectively.  I honestly didn't realize how much there was on Google Analytics. They literally analyze everything imaginable. This whole semester, I didn't really take advantage of that mainly because I didn't know about it and didn't take the time to explore it more in depth. After doing the prep work this week, I loved seeing the different reports and different statistics that were offered and how to use this information effectively. This will help me as I continue to grow my business and as I go out into the workforce. I am excited to u...

 In today's world, it seems everyone has smartphones with their social media accounts just at their fingertips. Rather than talking to people while standing in line at the store, people typically choose to just scroll through social media to avoid appearing "awkward" and to have something to do. While there is definitely a problem with this scenario, there is also a lot of potential and success for the business and marketing world.  I always see ads, posts, comments, giveaways, deals, and other things on facebook for different pages and groups I follow that offer different goods and services. I honestly don't even know how many forms of advertising and marketing I am exposed to everyday. But the thought of my business being ones of those things that people see while scrolling on their phones, is very motivating to make a social media plan with both short and long term goals.  Social media has so many positives about it but the one that really stuck out to me when thin...