Keywords are the Key!

 This week in class was so insightful and actually a lot of fun! Setting up and publishing your website is just the beginning. There is so much more that needs to be done in order to get discovered, to get people to come to your website, and to shoots sales through the roofs. A big way to do that is through ads and campaigns. 

When I was studying about keywords and how to come up with the best ones possible, there were a few things that stuck out to me. For instance, keywords are usually most successful when they are in short phrases. They need to be relevant to what your business is offering but also broad enough to attract a large number of individuals to your site. Keyword popularity is important as well! You want to choose keywords that people are actually going to use and search for! Or how else are they going to stumble across your website?? There is a lot of resources on the internet and videos that teach how to be most effective with your keywords and ads. I learned a lot studying our course materials this week and also doing my own research. Coming up with different ad groups and keyword ideas wasn't even hard either because Google Ads can give you ideas to use! Everything is very user friendly and seeking to help you succeed. I know I am just starting out, but I think I have a good start and I am excited to see how over the years my understanding of keywords will change. This will only help me to be that much more effective!