Social Media

 In today's world, it seems everyone has smartphones with their social media accounts just at their fingertips. Rather than talking to people while standing in line at the store, people typically choose to just scroll through social media to avoid appearing "awkward" and to have something to do. While there is definitely a problem with this scenario, there is also a lot of potential and success for the business and marketing world. 

I always see ads, posts, comments, giveaways, deals, and other things on facebook for different pages and groups I follow that offer different goods and services. I honestly don't even know how many forms of advertising and marketing I am exposed to everyday. But the thought of my business being ones of those things that people see while scrolling on their phones, is very motivating to make a social media plan with both short and long term goals. 

Social media has so many positives about it but the one that really stuck out to me when thinking on the business side of things was forming a connection with customers and potential customers. By replying to their comments, liking things they post, posting my own content regularly, and doing different deals, sales, and giveaways that involve them, these viewers are not only getting to know me but I am also getting to know them. I am building a relationship with them and learning what they want and how to get it to them. Social media is the next big step to take for advertising my business and growing its success.